You must be wondering why Lip Balm is important. The primary purpose of lip balm is to provide an occlusive layer on the lip surface to seal moisture in lips and protect them from external exposure. Dry air, cold temperatures, and wind all have a drying effect on skin by drawing moisture away from the body. Lips are quite sensitive and that’s why we need to take care of them. A lip balm may not be a glamorous beauty product but one of the most important needs for your lips. Soothe your chapped lips with Factor E Superb Anti-oxidant Lip Balm. It repairs and restores damaged lips, brightens and evens out the skin tone of your lips to natural pink.