Beautiful product. Super softening and really shiny with just the right amount of pigment. I always use a tinted lip balm and this does the same job but with more colour and shine. I don’t really know where they’re coming from claiming it’s plumping! It has a very slight mint taste which I think is meant to tingle and plump the lips but it doesn’t do that at all. So if you want it for plumping don’t waste your money. But for an all-round pretty shiny pout, an excellent buy