This is the best lip balm of its kind. The flavor and scent are both sweet and fruity, but they’re so subtle that it took me days of using it to realize that it was the lip balm that smelled like strawberry. I don’t like strawberry, but the lip balm tones down the scent and taste so well that I like it anyway. Also, it is somewhat thick. I love thick lip balms, so this is perfect for me. The thickness is able to sit on my lips very well. The first time I used it, it completely removed the dead skin from my lips (mid winter lips, so not just any old dead skin, and also definitely not healthy, living skin). It had softened the dead skin so much that, when I rubbed my lips together, the dead skin came off with the friction. It works amazing for my very sensitive skin and lips, never causing any irritation. I eat chips a lot, which ruins my lips in the long term because of the salt on the chips. Sometimes, after eating chips, my lips will even sting. This lip balm is perfect, even when my lips are rubbed raw by salt. Even my favorite lip balms can’t compete. This is such an amazing product, I’m surprised it’s not more popular.