IN LOVE!!! I am not a lip stick or lip gloss fan because to me it always feels thick and comes off so easy. I thought I would give this a try and I love it. Easy to apply very smooth, great coverage. NO COLOR TRANFER. Took about 2 minutes to completely dry. I did notice if you apply more than one coat it definitely takes longer to dry. While drying it felt sticky, once dry no stickness. Definitely recommend this product. I am fair skin and the color really complemented my skin tone well.The product does not go on smoothly.. Looks unnatural-leaving dry crackly looking lips.Doesn't last all day as promised.I purchased because a niece recommended it...my opinion, don't bother!