I love the color. I actually use it on my cheeks, as well!I have been using this lip stain since 2013 and have purchased several bottles. You could wear it alone or use it on your inner lips and combine it with a slightly darker lip stain to create a nice design. It is my go to lip stain especially when I'm in a hurry.I love this lipstick. This particular color 05 Infinite Rose is difficult to find in the stores. I have worn this for years and will definitely be ordering more.I love the Sephora lip stain line...have been enjoying it for years. I wanted a lighter color this time, and ordered this one but I didn't realize it was frosted. I prefer a matte color so I am going to return it. I don't know if the description mentioned it was frosted or not, but I didn't realize it. FYIWanted more of a liquid my fault that’s why didn’t return and not as much colorI love how this lasts even after eating and drinking beverages! It was also delivered within 3 days!!Stain is nice and color is great, however you cannot put any moisturizer over it otherwise it just comes right off. It probably lasts 3hrs on my lips which I am happy with. Not sure $20 is worth the product but I am not a huge makeup person so not sure what to compare it to.I have always licked my lipstick off within 30 minutes of putting it on. I thought I'd try a lip stain. I tried other bands, and like lipsticks, it didn't stay, and like most lipsticks the color changed after I put it on. I saw the Sephora and loved the color, Infinite Rose. It lasts for hours and the color never changes. Plus I like the feel. It feels like a gloss, soft and creamy. I'll be trying the other colors in this brand.