This a great brand, Florence by Mills has a rapidly growing, clean, fairly sustainable line of skin products and make up. My daughter is obsessed with the line, which at first was based solely on social media influence, but it turned out to actually be very high quality and respectable products. This loopy is a really pretty color for teens and adults alike. What I most appreciate is the brand is a good influence and an equitable company. The skin care (notably the cleanser and moisturizer) are perfect for my daughter’s sensitive skin. The colors of the makeup they do have, is tasteful and not full of highly pigmented hype colors. The products are literally used to the very last drop, which is rare. So, win-win.