It really smells very chocolate chip minty and it softens my lips, also the mint gives your lips a boost.I'm really glad I found a vegan lip balm that smells and taste as good as other commercial brands, and without the yucky chemicalsI wish I could eat this! But it definitely tastes delicious, and what a nice surprise when you lick your lips. This is the only brand that doesn't irritate my lips, so I order a bunch every few months so I have a surprise flavor stashed everywhere I need...Works very well and smells quite yummy!Out of all of the options tried from this brand, this was my favorite. Pleasant scent and taste, non-irritating, but overall doesn't compete with Lip Freak imo.It was smooth, which I liked, but it only has a light mint, after taste, and no chocolate taste at all.Pretty good. I bought these because of the flavors (mint chocolate is my favorite). This is moisturizing for a while but I do find myself having to reapply several times throughout the day. However, the smell and taste is grand so I do not always mind having to pull it out and apply.It works great and leaves the lips soft, I'm not keen on the smell but it tastes better