This is my favorite lip liner, but I use it as lipstick as well. It stays on all day after you apply one time. For me, it's the perfect color. I used to be able to get it in CVS and now I can't find it anywhere. I stumbled across it here on Amazon. I'm only able to get it on this one site, purchaser. I do see the price fluctuates mostly on the increase side which is a little disappointing as it's only a lip liner, but as I've said it's my favorite. The quality is perfect, however, it can draw your lips out a little since it is more of a matt and it is really a lip liner you could always apply a gloss on top. The texture is smooth and goes on easily. For me it's the perfect solution!