Wellness Starts Within dearcloud is an AAPI-founded team of beauty industry experts who joined forces to create intentional, researched-backed wellness essentials composed of today’s best-loved (and most effective) ingredients. Each skin-perfecting formula is curated from South Korea, with a blend of high-performance elements for radiance, clarity, and youthfulness – from start to finish. Glossy Balm for a Syrup-Like ShineThis lip balm delivers a luscious, clear lip gloss effect with a hydrating candy-like glaze for irresistibly juicy lips.Total Hydration for Soft, Supple LipsA nourishing formula that works as a chapstick for women, locking in moisture for all-day comfort without stickiness.Deep Moisture & Fine Line CareInfused with petroleum jelly and vitamin E, this lip mask helps smooth and soften lips while blurring fine lines for a plump, youthful look.Made With LoveThis Lip balm is Paraben-Free, Sulfate-Free, Cruelty-Free, and Made with love in Korea so you can enjoy conscious, well formulated body care.