I lived in Arizona for 6 years and came across this lip balm at a health food store. It was around $2.50 for a tube at that time, and it was large, vegan, and natural, so I bought it. Living in the desert is pretty taxing on your body, and dehydration is pretty common, which causes dry lips among other things. I tried other brands, but they weren't as hydrating as this brand. This quickly became the *only* lip balm I would buy, and when the store had a sale, I would stock up. When we moved back to our home state, the stores didn't carry this brand. It was a couple years before I found Amazon selling it individually, since it was usually being sold by the case. I am happy to pay just under $4, because it is really that good. I don't usually spend money on high end things because I find it excessive, but this lip balm is the absolute best! I must add, I also love the wide tube. It's so quick and easy to apply, and it just melts into your lips. I put some on this morning and most has already worn off, but my lips are still hydrated. I buy the unflavored, but the flavors are not too bad. I think there is a chai flavor that I really liked, and one in a pink tube (maybe grapefruit?). Give it a try, you won't be disappointed.