Fall in love with the softest, most pigmented lipstick to ever touch your lips! Introducing: The LuxeLipstick Collection. Our creamy, full-coverage lipstick provides long-lasting coverage that will make your lips feel soft and hydrated. This vegan formula is enriched with Vitamin E, Avocado oil and camellia oil, moves comfortably with your lips, never caking or feathering. And the smell of it will almost make you eat it!