The company was founded on January 1, 1995, by Inventor, Mother, and “Lip Diva” Rose Nichols in 1995. Lip Ink’s International’s revolutionary concept began with Rose’s senior thesis project in Merchandise Marketing at FIDM-LA. (Fashion Institute of Design and Merchandising) It has since grown into a multi- million dollar international enterprise. Rose set out to invent an extraordinary Wax Free, Semi-Permanent Liquid Lip Color because she was tired of her old fashioned lip color coming off on her teeth, clothes, coffee cups, and food. Rose wanted lip color that would stay on until she was ready to take it off. She wanted the staying power of ink, without being ink. Our Mission It is Rose's intent to create a product so unique, so Powerful, so Revolutionary it empowers women from all walks of life to experience the FREEDOM AND CONFIDENCE of wearing LIP-INK Wax Free Semi-permanent Cosmetics LIP INK INTERNATIONAL will touch and enhance over 1 billion women's lives! Our Vision "As an Inventor, I dream, aspire, desire and create in a way that supports women of all walks of life, with a special devotion to add the main ingredients of joy and magic into every product we create." - Rose Nichols Our Philosophy Lip Diva and LIP INK International are aligned as one in shared fundamental beliefs, ethics, and intentions to provide guidance, foundation and structure to make decisions, that are safe, natural, healthy, recyclable, organic, kosher, renewable resource solutions that support our Lifestyles of Health and Sustainability (LOHAS), 24-7, global world. It is our deepest desire to empower, inspire, and transform through awareness, to go beyond illusion with creative, enjoyable, breakthrough ideas. Application Instructions Step 1 Always begin by purifying the lips with the OFF solution. Using a soft cloth or a cotton pad and gently dab lips (never scrub). This will remove any remaining lip products or residue from your lips, as foreign matter will interfere with the performance of LIP-INK Cosmetics. Rinse lips with water and pat dry. Step 2 If lip liner is desired, using the brush provided, frame with LIP INK Color now. If you do not use lip liner, please continue to the next step. Step 3 Massage a small amount of Shine Moisturizer onto the lips until thoroughly absorbed. Step 4 Shake LIP INK Color vial until beads move freely. To relaxed lips, apply the desired color with a gentle even pressure. Repeat the color application twice for a total of three layers, allowing ten seconds for each layer to dry. Finish with a final coat of Shine Moisturizer. A small amount will leave a slight sheen, if blotted a matte finish will be the result. A high gloss can be achieved by a liberal application. This can be reapplied throughout the day. Lip Ink Liquid Lipstick Trial Lip Kit- Rodeo Drive Red | Vegan Smear proof LIP INK Shine Lip Moisturizer LIP INK Cleansing Makeup Remover OFF 4 oz. LIP INK 100% Smearproof Waterproof Liquid Eyeliner - Black LIP INK Liquid Brow Tint - Brown | Natural & Organic Makeup Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart Customer Reviews 3.6 out of 5 stars 4 4.4 out of 5 stars 81 5.0 out of 5 stars 2 3.9 out of 5 stars 35 5.0 out of 5 stars 1 Price $24.00$24.00 $28.00$28.00 $16.85$16.85 $28.00$28.00 $28.00$28.00 Used For Lips Lips All Eyes Brows 100% Organic ✓ ✓ ✓ ✓ ✓ Made in USA ✓ ✓ ✓ ✓ ✓ Makeup Remover Included ✓ no data ✓ ✓ ✓ Application Brush Included ✓ no data no data ✓ ✓ Available in Multiple Colors ✓ no data no data ✓ ✓